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How to Rank Well after Panda 4.0

On May 21, 2014, Google unleashed Panda 4.0, an update to their famous filter known for flushing out low quality content. Panda's main aim is to remove content that's thin, low-quality or spammy from rankings so that the user gets the highest quality results. Panda was first released in February 2011 and has had several updates. Panda 4.0 is the … Continue Readng...

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25 Helpful Resources to Improve Your Writing Skills

We all know that improving your craft of writing can help you land lucrative gigs, improve your communication with prospects and customers and can even help you do well in jobs where you are not paid to write. So, where do you look online for inspiration to improve your writing skills? Fortunately, there are plenty of resources that we can tap … Continue Readng...

what is your story question in vintage wooden letterpress printi

How to Delight Your Audience with Brand Storytelling

Stories sell. Stories excite our imagination and increase our passion. Above all a good story can make our audience relate to our brand by touching their hearts. And there’s no more powerful way to make a connection with your customer. Stories connect us to our listeners. When we share our own real-life stories or the stories of others our … Continue Readng...

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10 SEO Mistakes You Can’t Afford with Your Content

A few years ago SEO was mostly technical. Nowadays, it's all about content. Due to rapid changes in SEO in the past few months, old SEO practices no longer work and may harm you. On the other hand, spending the time and doing the right things will result in better rankings and more visibility for your business. So how do you know what to avoid … Continue Readng...

crystal-clear

10 Tips to Make Your Writing Crystal Clear

Albert Einstein once said, "If you can't explain it simply enough, you don't understand it." It's the same with our writing. Clear communications can help us to: Increase conversions Increase audience engagement Improve readers' understanding of our message The best way to convert prospects to customers is through plain, simple and direct … Continue Readng...

authority

Content Creator’s Guide to Building Authority

It’s worth pondering: Do you work best alone or in concert with others? It may “take a village” to raise authority for even worthy content. Authors and publishers – writers and bloggers – often have a symbiotic relationship that allows them to build authority and increase traffic for both. Building authority also means building trust, both with … Continue Readng...

semantic-search

Your Essential Guide to Writing Content for Semantic Search

If you’re anything like me, when you first heard of “semantic search,” “semantic web,” and “entities,” you thought – not more monsters to tame! When did they think these up? Actually, they are all part of the same “monster” and they’ve been around a while, lurking under the bed waiting to come out of their dark corners. But now that they’re out … Continue Readng...

mobile-ready-content

Create Awesome Mobile-Friendly Content in 7 Steps

Are you creating mobile-friendly content? The world is rapidly moving to mobile-first communications. And you don't want your brand to be left behind in this revolution. In the U.S today, we have more customers that visit via mobile devices than via desktop. Chances are that soon your customers may only look at your site on a mobile device. … Continue Readng...

blog-post-ideas

How to Instantly Find Excellent Blog Post Ideas

So you are sitting down to write your blog post and you realize that you don’t have a clue what you are going to write about. Does this sound familiar? Don't worry - you are not alone. Every writer faces writer's block, a common hazard of the writing trade. . Instead of tearing your hair, here are some simple ways to get loads of ideas and be … Continue Readng...

strawberry-cake

Top 10 Image Sources to Spice up Your Content

A picture is worth a thousand words. I could write a long and elaborate description of this tantalizing strawberry cheesecake. Or I could give you an idea of how delicious it may be with one simple photograph. Sometimes, all you need is one powerful graph, chart or image to instantly convey the big picture. And studies are showing that compelling … Continue Readng...